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Documentation/System reference

Moodboard

Compose the brand identity as an editable board of tiles in five compositions, edit each tile's layout and copy, and export it as PNG, SVG or JSON.

Maintained with source

Moodboard (tool ID design-board) is the Glyphfield Studio tool that composes the active brand identity as a presentation board of tiles on a 12-column grid. Every tile is built from the identity: its graphic device, logos, type, palette, voice, products, proof and library images. You can reorder, hide, resize, recolor and rewrite tiles.

General Translation moodboard in the Showcase composition with the board and tile controls
The Showcase board for General TranslationShowcase · 16:9

Compositions

Board style selects one of five boards. Each board keeps its own tile edits.

BoardIDRatioLayout sizeDefault tiles
Showcaseshowcase16:91600 × 900Key visual, poster, type, color, imagery, social post, voice and business card
Campaigncampaign16:91600 × 900Key visual, billboard, poster, social post, email, event badge, website and proof
Systemsystem4:51600 × 2000Logo, statement, type scale, color proportion, device construction, imagery, voice, motion, proof, business card and website
Specimenspecimen4:51600 × 2000Display face, type pairing, type scale, character set, phrases, color proportion, contrast pairs and tints
Catalogcatalog2:31600 × 2400Twelve tiles (key visual, logo, type, color, device, imagery, voice, proof, poster, social post, business card and motion), then every eligible source image in 6 columns and every identity application in 3 columns

Showcase and Campaign follow the identity's art direction (artDirection.moodboard), so their tile mix and proportions differ between identities.

Layout

RegionContents
Tool headerFile (Export SVG, Download identity JSON and Advanced → Edit source code) and Export PNG
Left sidebarThe identity name and mark, Board (Reset board, Board style, Board title and Board surface), Tiles, the selected tile's settings, Export, Generated applications, and Central idea and sources
CanvasThe board in the shared canvas viewport. Each tile is a button labeled Select <tile> tile.

Board surface is Light or Dark. Generated applications lists the identity's applications, and Central idea and sources shows the central concept, the graphic device and the source notes.

Tiles

Select a tile on the board or in the Tiles list. Drag a tile onto another tile on the board to reorder. Escape clears the selection. The list shows each tile's name, layout and width, with these accessible controls:

  • Hide <tile> tile <id> or Show <tile> tile <id> toggles the tile. The remaining tiles reflow.
  • Select <tile> tile <id> in list selects it.
  • Move <tile> tile <id> earlier and Move <tile> tile <id> later reorder it.

The selected tile's settings have Reset tile and these fields:

FieldValues
LayoutThe tile kind's layouts (see the table below)
SizeQuarter (3 columns), Third (4), Half (6), Two thirds (8) or Full width (12). Rows are justified to the full width.
SurfacePaper, Muted, Ink, Deep or Accent. The text color follows for contrast.
ImageGraphic device or a library image. Shown for image tiles only.
Headline, Body and CaptionUp to 600 characters each

With a tile selected, click its text on the board to edit it in place. The accessible labels are Edit <tile> headline, Edit <tile> body and Edit <tile> caption.

TileKind IDLayouts (source IDs)
Key visualcoverdevice, image, type
Posterposterdevice, image, type
Billboardbillboarddevice, image
Graphic devicedevicefield, construction, crops
Logologopair, single, clearspace
Typographytypeglyph, scale, phrases, pairing, charset
Colourpaletteproportion, swatches, pairs, tints
Imageryimagerysingle, pair, triptych
Statementstatementconcept, promise
Voicevoicequote, dodont
Proofprooffigures, list
Motionmotioncurve, frames
Social postsocialpost, story
Emailemailmessage, inbox
Websitewebhero, product
Event badgebadgelanyard, card
Business cardcardpair, front

The image tiles are Key visual, Poster, Billboard, Imagery, Social post and Website. Their images come from the identity's curated library images. An identity without curated images uses any of its non-logo images.

Export

ActionResult
Export PNGRenders the board as PNG at the size chosen in Export and opens it in the export preview
File → Export SVGOpens a standalone SVG of the 1600 px wide layout, with brand fonts and images embedded, in the export preview
File → Download identity JSONOpens the complete active BrandIdentity in the export preview

Output size offers Standard, Retina (the default), High resolution, Ultra and Custom. A preset sets the PNG width, and the height follows the board ratio. Custom takes Custom width from 800 to 4800 px. The board is vector artwork, so it renders at the chosen size directly.

Preset16:9 boards4:5 boardsCatalog
Standard1600 × 9001600 × 20001600 × 2400
Retina2400 × 13502400 × 30002400 × 3600
High resolution3200 × 18003200 × 40003200 × 4800
Ultra4800 × 27004800 × 60004800 × 7200

The Export section shows the exact pixel size before export. PNG and SVG both embed every brand font and library image, so the output matches the preview. PNG files are named <brand>-moodboard-<width>x<height>.png.

Source format

File → Edit source code shows glyphfield.moodboard version 2:

{
  "schema": "glyphfield.moodboard",
  "version": 2,
  "composition": "showcase",
  "exportPresetId": "retina",
  "customWidth": 2400,
  "boards": {
    "showcase": {
      "title": "Brand showcase",
      "surface": "light",
      "tiles": [
        { "id": "cover", "kind": "cover", "label": "Key visual", "variants": ["device", "image", "type"], "hidden": false, "variant": "device", "span": 8, "tone": "deep", "assetId": "", "copy": { "headline": "Financial infrastructure for the internet.", "body": "…", "caption": "stripe.com" } }
      ]
    }
  }
}
  • composition is showcase, campaign, system, specimen or catalog. Every key in boards must be one of these.
  • exportPresetId is standard, retina, high, ultra or custom. customWidth is clamped to 800–4800.
  • Tile order follows tiles. A partial list moves the listed tiles first, and omitted tiles keep their settings. Tile IDs must be unique.
  • variant must be one of the tile's variants. span is 3, 4, 6, 8 or 12. tone is paper, muted, ink, deep or accent. assetId is an eligible library image, or empty for the graphic device.
  • title holds up to 120 characters and each copy field up to 600. Values equal to the identity defaults are not stored, so untouched copy keeps following later identity edits.
  • A version 1 document (composition, exportPresetId and customWidth only) still applies and keeps the current tile edits.

Board source configures presentation only. Content, assets, fonts and art direction come from Brand identity.

Browser API

The Browser API (window.glyphfield.studio) exposes these actions while Moodboard is the active tool. Each returns an export artifact, an object with a non-empty blob and a fileName.

ActionInputOutput
moodboard.export.pngNoneAn export artifact with the PNG
moodboard.export.svgNoneAn export artifact with the SVG
moodboard.export.identityNoneAn export artifact with the identity JSON

Tile controls use the accessible labels above. The Specimen board has several Typography tiles and several Colour tiles, so Select Typography tile matches more than one tile. Use the list labels, which include the tile ID.

Limits

  • PNG width up to 4800 px. The long edge reaches 6000 px on 4:5 boards and 7200 px on the Catalog board at Ultra.
  • SVG export always uses the 1600 px wide layout.
  • Board title 120 characters. Tile copy 600 characters per field.

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